Designing a good logo requires a clear idea about the concept and values of the brand as well as understanding of the consumer or target group. Steps I took in the logo design process was formulating the concept, doing an initial design, finalizing the logo concept, deciding the theme colors and format involved.
The magazine editorial was designed and edited by myself. I created full color magazine prints for product vendors and customers. The magazine prints helped portray the direction of the brand and its position in the marketplace.
I also had my hand in the web and social aspects of the brand. I crafted banners and email templates to provide an optimal viewing experience with easy reading and navigation.